COMMUNITY: Meet the Pinoy couple behind sweet success of Creamela

Two years ago, Filipino-canadian couple Gilbert and Carmela Ramos introduced  their product Creamela  to the peanut butter  loving kababayans. 
It all started as a hobby and passion as the couple used to give them  as gifts to their friends during special occassions.  Soon after,   they got  good and sweet feedback from friends constantly  prodding   them to turn  it into  a business.   After some push, they got inspired to give it a try.   
From their small home kitchen,  the couple now rents a commercial kitchen and hires a  helper to mass produce.
They named their product  Creamela — from the word “creamy” which the spread is known  for and “Mela”–which is Carmela’s nickname.
Creamela, a taste of Home
Gilbert’s family in  Malabon  has  already been using  Creamela’s  recipe for years.    Labeled  R&D (which is initials of Gilbert’s parents names- Ronaldo and Delia),  the peanut butter has been available in  small-scale Metro Manila  market since  1996. 
In Manitoba,  to comply with quality standard,   product had to be  tested by  the Manitoba Food Development Center. It  is categorized  as peanut spread.
Carmela shared it was not easy to introduce a new product to the market.   “At first, it was  a little bit hard  for us to endorse  Creamela. We  sent samples to stores and bakery. There were  some who declined because they have never heard of  our product.”
Lucky for them, some business owners accepted the samples and displayed their product which slowly gained a fan base.
“Creamela  is now  available in most of the Filipino bakeries and Asian supermarkets here in Winnipeg”,  Carmela mused.
Filipino families have loved its taste with  loaf bread and is best with  pan de sal.   It is also perfect as a gift as  proudly-Filipino made.
But what made Creamela peanut spread different from the same product in the market?
Carmela said  it is 100 percent made of  natural and locally  available products, has no preservatives  and is produced fresh like  home-made.

Many  love the creamy spreadable texture.  It also has a sweet taste that according to Carmela  is suitable for filipino pallete.  “Some nationalities have tried Creamela too and have loved it.” 

 The success of  Creamela Peanut Spread has also reached neighboring cities and provinces.  It is also now  available in Regina, Saskatoon and Edmonton.
Gilbert and Carmela  emigrated to  Canada in 2012.  Prior to coming to Winnipeg,  the couple was also into business as merchandisers  of bamboo and coal.  Gilbert also  worked in a Cruise Ship while Carmela was a Physical Therapist.
Here in Manitoba,  while  making  Creamela,   Carmela also  works in a collections  company while  Gilbert is an operator with the Winnipeg Transit.
Carmela wishes that  Creamela will reach more households.    “I know it will take time before our product will be known but I’m looking forward that  it will be sold in  Canadian supermarket and groceries in all of Canada and the U.S. Border.”
 Everyone who has ventured into a business will agree that success does not come easy.
Posted in All Stories, Community News

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